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Interactive Content

Liquid Bubbles

What we call interactive content is not some video or animation loops. The players or apps are built to fit the scene action and allow adjustment and modifications on the spot while shooting. Creating make-belief requires a lot of manoeuvers and tweaks. For example, screen tint or luminosity is tricky; sometimes, screens are used as light sources, and several factors are not scripted but are part of the shoot.

You know your work was well done when nobody noticed it when it seamlessly mixed with the environment. While shooting, it is essential to cue the content at will. The content composition and rendering will vary depending on the era, container, or other circumstances. If the content is too sharp for the type of device, it is a dead giveaway away, and it will look fake. The considerations apply to motion and frame rates.

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